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we are delivering today the Ipad the new imac the Ipod Iphoto Macbook air Itunes the revolutionary he's one of the most creative and bearing CEOs a global icon who have shaped the worlds of technology and media this products are adored by millions the company he started in a garage is worth more than 200 billion dollars today is an incredible talent he has for getting people to hear what he says and get excited about it for over 30 years computers music movies and mobile phones have all been transformed by Apple's Steve Jobs he's been called a brilliant visionary he is the Thomas Edison of our time and an egocentric bully he drove them overly hard at certain times some of them just wound up squinting and discuss some of the wound up said they'd never work for stay together a few executives in history have suffered such painful setbacks it looks like jobs with was washed up was a total has been or as much success I love you Steve came back again and again but I think is the greatest turn around in the history of corporate one of the challenges of understanding Steve Jobs is that he is a different operating system for mere mortals so mere mortal trying to understand what goes on Steve Jobs his brain it would be like explaining to a fish what it is to fly he's a fascinating bundle of contradictions so influential here so secretive and you know he isn't compatible there's no one like him a very remarkable man extremely smart spellbinding mesmerizing leader of people Jobs went from having nearly blown this amazing fortune and bankrupted himself to arising as a billionaire with a brilliant future Jobs rise to technology superstar propelled him into the public eye at a young age when computers to me is it's the most remarkable tool that we've ever come up with and it's the equivalent of a bicycle for our minds the Ipod mini but while he'll take center stage to introduce new products he shuns the spotlight when it's turned on him he declined to participate in this program it's a secrecy that has only served to deepen the mystery of what makes him tick because he's such a polarizing character we have a tendency to try to freeze him and say he's like this when in fact has changed a lot Jobs is a true son of Silicon Valley born in nineteen fifty five in San Francisco he was raised in its freewheeling culture of experimentation and innovation Aaron Sorkin is an author who has written extensively about jobs and Apple's Steve Jobs from going back to when he was a teenager was very influenced by the nineteen sixties nineteen seventies counterculture you know he loved the Beatles he loved Bob Dylan he enrolled in organs reed college but dropped out his freshman year Daniel Kottke was a college friend of jobs I think by the time he was a freshman in college Steve already had a sense that there were great opportunities in the world and that he wasn't really going to need his college credits Robert X Cringely was Apple computer employee number 12 I met him he was I think 19 years old he had hair down to his waist and he only ate fruit and he was all clearly happy when Jobs returned to his childhood home in California he became interested in what was then an entirely new concept the personal computer a revolution was brewing in this hall rented from Stanford University a group of eccentric enthusiasts and inventors called themselves the homebrew Computer Club they were about to ignite a new industry Jobs join meetings with a man who would become his partner and founding Apple computer Steve Wozniak people getting up these computers are going to revolutionize life and I felt like oh my god I'm a part of this huge revolution that we're talking about everybody's going to have a computer in the home and nobody on the outside world believes us Steve Wozniak was the engineering genius Jobs the product and Presario he really wanted to make something in life I don't to this day know a lot of what drove him that way but he really wanted to have a company and a success projects that i would design and build very frequently Steve would say he knew how to sell it jobs family lived in this Los Altos neighborhood he and Wozniak took time off their day jobs to set up shop in the family garage we didn't have a telephone to phone the computer stores in the garage that was in Steve's bedroom the team's first computer the Apple One it was a circuit board that users would generally build into a makeshift wooden box as the tech industry in Silicon Valley took off job saw opportunity the penalty for failure for going and trying to start a company in this valley is non-existent there really isn't the penalty for failure either psychologically or economically in the sense that if you have a good idea he goes go out to start your own company even if you fail you're generally considered worth more to the company you left because you have gained all this valuable experience and in many disciplines to bring their ideas to life the Apple team needed capital jobs convinced angel investor Mike Markkula to invest around ninety thousand dollars and a line of credit in the fledgling company in exchange market got one third ownership and started a 20-year career with Apple computer it was exactly what they needed to create their new computer the Apple Two it became the first highly successful mass-produced personal computer what was revolutionary about the Apple Two was its use of color the fact that had a built-in keyboard and it was the first one to look like a consumer device and so it was a huge success you know it's astounding success right from the gang at 23 jobs and the Apple team were soon making more money than they know what to do with Steve came to me one day and he said you realize our stock is worth more than our parents are made in their lifetime I was stunned what the head how can you have so much and then six months later and you have ten times more they were the stars of Silicon Valley and the cover boys for a new industry Michael Moore it is a former Time magazine reporter and a legendary Silicon Valley venture captain's inevitably these companies aren't really companies at the beginning There were a product the next question was where they go from here Steve was always worried about competition from companies like IBM and everybody else in the world and how are we going to avoid them and you've got to stay out in the technology lead there's always that sense of anxiety and tension associated with the question how can we possibly follow this in 1979 after a stock deal worth an undisclosed amount Steve Jobs was allowed access to what was known as the treasure trove of Silicon Valley it was a Xerox PARC the company's famed research and development laboratory Jobs and his team saw the future here the way computers would be used including the use of graphics and a small device that had not yet been revealed to the outside world a mouse he saw it was just blown away he thought well this is the future of computing so he went back to Apple and grab people who he worked with their and said you know you've got to see this HD two programs at once if I was stuck into three programs at once in a while oh my god once you have this machine you're never going to want to go back it's a one-way door you computers are going to be this way you'll never go back Leanne Dekaney is the editor of the blog cult of mac and the author of the book inside Steve's brain Xerox had invented the entire paradigm of modern computing but had no idea what it was sitting on but Jobs did he wanted to bring the graphical user interface to Apple computer but first he had to deal with a power shift going on inside Apple although Jobs was the founder and creative force of apple the Apple board of directors wanted an experienced executive to be president of the company jobs interviewed dozens of candidates before he focused on someone from outside the tech world Pepsi CEO John Sculley I wasn't really interested in joining Apple or being the CEO of Apple I thought I was highly unqualified but Steve those days he had long black hair and very piercing palmetto very eyes look down at his running shoes and then he looked up at me and he said you want to sell sugar water for the rest of your life what do you want to come with me and change the world and it was like someone just knocked the wind out of my stomach so he does have this incredible charismatic way of picking exactly the right thing to say at exactly the right moment and and inspiring people like no one I've ever seen before a few weeks later I was working at Apple for Apple computer to thrive they also needed another successful product jobs thought he had it in a powerful business computer called the Lisa but the Apple board of directors still question his leadership and refused to give him the project Steve expected it because it was his idea we're going to do it can be mine and they said no I don't think Steve Jobs was taken off apple computers Lisa project and was used to succeeding being turned down to be the head of the Lisa division was his first personal failure even though he was chairman of the board and co-founder of the company they said he wasn't experienced enough to run the Lisa team and so he was unhappy about that Jobs threw himself into another project a computer created by apple employee Jef Raskin that would use similar technology but be available to consumers at a much lower price he felt this would break open the market or rather to characterize his brain properly or rather the market ought to break open you know if the market had any sense the project was named the Macintosh he set up shop in an outline building in the Apple complex and took a small team of Apples best engineers with him there was a black pirate flag flying on a vast in the front of the building and this signified what Steve said was were the Pirates and the Lisa team where the Navy also during this time the 29 year old Jobs bought in historic mansion in pricy wood-side California the seventeen thousand foot Spanish mansion was considered by some in town to be a cultural landmark he lived there is a kind of weird helmet recluse while developing the Mac and it was famous for being and completely into your furniture he slept on a bare mattress on the floor jobs obsession with the Macintosh and his intense drive began to take its toll on the Mac team he was just impossible to where we have to scare the bejesus out of people and wouldn't accept anything but the most amazing breakthroughs which is impossible to live on a day-to-day basis its standards just got higher and higher and higher and people would bring him work to look at it would be one o'clock in the morning sometimes Steve said I will not even look at it and it will see I've worked on this thing for 25 hours he said I know but it's not good enough go back and work on it some more some of them just wound up just quitting and discuss some of them wound up saying they will never work for Steve again they just Guy Kawasaki was the software evangelist on the original Mac and is now a Silicon Valley entrepreneurs and venture capitalists like 60 seconds after I saw the demo Macintosh it was so cool angel started to sing I mean it was a beautiful experience when you saw Mcintosh for the first time you have to put yourself back 25 years ago now that was a religious experience this was supposed to be the computer that tamed the complexity of everything associated with world of computing to make it available to Steve would say for me immortals it was a giant-stepping of the future it was extraordinary when it wasn't was particularly useful but that didn't matter the computer was beautiful but have limited functionality for the Macintosh to succeed jobs needed great software he turned to another industry prodigy Bill Gates in the lead-up to the Mac launch the two pioneers appear together at an Apple event Microsoft have been writing software for the map for two years jobs didn't know that down the road Bill Gates would become his main rival for obs the enemy was IBM and a pc that was taking over the market well big blue dominates the entire computer industry the entire information age was George Orwell right yes jobs the underdog took aim at the giant with a spellbinding commercial everybody who was around at the time remembers the most memorable moment of the launch of the Macintosh being the Ridley Scott commercial there was this dark Orwellian vision of the future it aired nationally only once on super bowl Sunday in January of 1984 but the impact was explosive we estimated we got 45 million dollars of free publicity of it being run over and over again by television networks all over the world because no one had ever seen a commercial like this before I think everybody in the company was hoping and praying fervently that it would be a game changer but it was dismissed by the high priests of computing is little more than a toy and I think the sentiment within a year or so of the launch had turned very negative about Apple and its future 1984 Steve Jobs an apple computer hope the Macintosh would live up to its hype but sales were a disappointment and the IBM PC and pc-compatible computers still dominated the market internally trouble was brewing and have a computer he ran amok at apple he cost the company a lot of money so Steve was considered be wasteful he was considered to be self-indulgent he was the largest shareholder but also kind of a brat the thinking was well Mcintosh had not penetrated business we need a more mature leadership some adult supervision to run the company attention in the company rose as an internal power struggle threatened to tear it apart I said Steve we're a public company and I have to tell the board where we are in terms of inventory in terms of sales performance and were in trouble and the trouble is in the Macintosh division and he said I don't believe you're going to do that I don't think you have the nerve to do that when it reached the point where he identified Scully as a rival he decided had to take Scully out so he engineered a board room confrontation where he hits him or me and much to Steve surprised the board decided with Scully They said Steve we want your assurance that you're not going to leave Apple and take other people with us with very rumors of that he said no absolutely not and then the next day Steve took five key managers and the environment the knee-jerk reaction of conventional people is to elbow what they see as disruptive forces sign and Steve the co-founder of Apple was on chivalrously I should to the exit jobs was 30 years old he sold all but one share of his apple stock receive it was a it was a statement it's a vote of no confidence in the company I'm out there for the company's going to fail they've been 52 almost destroyed and threw him out of his own company and he thought it was unbelievable remember Steve Jobs didn't just see himself as a business person he saw himself as an artist he saw himself as a revolutionary someone who wanted to change the world and I think there was a brief flirtation with the idea that Steve Jobs to go into politics which off course looking back seems absurd because Steve Jobs is the least diplomatic person in the world there are all kinds of ideas and it turned out that he wanted to go back and once again create the most insanely great computer in the world taking five top managers in 1985 Jobs moved on to start a computer company called next for Jobs it was about more than just created a personal computer it was about trying to reinvent the company it was about creating the ideal work environment it was about creating the ideal architectural environment Next had to be perfect in every way something that would help change the world very modest ambitions the product was powerful inside and out a highly design example of jobs perfectionism the Next machine was was beautiful it had this black design it was kind of like you know Darth Vader's computer but Jobs struggled to find a market for the expensive computer it was only a matter of time before Next was in trouble at the time you know is this incredible work station and it's going to be a high price point but if anything Next also shows that lots of things after falling place what Jobs did we find a business strategy he would use again and again he learned it Next that he got a lot more attention being secretive then he did by being open and frankly he didn't really have much to show so being secretive made it appear that he had more anyhow as Next burns through capital jobs faced a tough choice abandon the computer or face bankruptcy Jobs always loved the computer as art object it was a big deal when they realized that very few people were buying their hardware but it turns out that their software was just breathtaking the decision ditch the highly designed computer and focus instead on selling what makes it run the company's elegant operating system I think you have to understand that Steve Jobs he can be outrageously ambitious and idealistic but he can also be practical when he has to because this man is a survivor I think that period during which he wandered in the wilderness was a full of adversity and I think people come back from adversity they can return from adversity they come back harder and sharper and far more get in a 2005 commencement address at Stanford University Steve Jobs revealed for the first time some personal details about his early life my biological mother was a young unwed graduate student and she decided to put me up for adoption she felt very strongly that I should be adopted by college graduates my biological mother found out later that my mother had never graduated from college and my father had never graduated from high school she refused to sign the final adoption papers she only relented a few months later when my parents promised that I would go to college this was the start in my life he was raised by parents who adopted him they were blue-collar salt-of-the-earth people they were good parents and but they weren't intellectuals they weren't artists they weren't creative geniuses and Steve Jobs knew from early on that he was different later in life he discovered that his biological parents were intellectuals and is biological sister she turned out to be a brilliant novelist Mona Simpson in 1991 at age 36 jobs started his own family when he married Laurene Powell they have three children in addition to his daughter from a previous relationship Jobs cause these years after Apple his most creative and personally fulfilling his professional life was also changing dramatically another of his post Apple computer business ventures is slowly coming to life right after his ouster from Apple jobs bought a company from Lucas Films that would become a household name this little animation company called Pixel he'd always sort of admired Hollywood you know from afar oh I'd like to be a part of that somehow they hired an animator from Disney named John Lasseter and they started making these very amusing 1-2 minute films you know it was kind of like a demo well it turns out that the films were wonderful and not just from a technical standpoint but creatively in fact the pics our team had much bigger ambitions the creation of a full-length fully computer animated feature film their technology was now powerful enough to make it a possibility and Hollywood was interesting pics are made of the old with Disney to work together to make Toy Store I actually made the deal with them at the time this is a gutsy guy he came into the movie businesses instincts were impeccable put his money up his own personal money he was on the line in the decade after he left Apple Steve Jobs nearly spent through his entire fortune he nearly blew it all on both Next and Pixar 2 struggling startups that we're just losing money at an alarming rate in 1995 jobs investment and Pixar was about to pay off in a big way Toy story Pixar's first feature film was a blockbuster I am Buzz Lightyear I come in peace oh I'm so glad you're not a Dinosaur her return 356 million dollars worldwide and became 1995 highest grossing US movie Pixar which really created probably the most successful genre in the movie business today which is CG animation it was an enormous success and based on the incredible performance of Toy Story of Pixar was able to go public which ends up making Steve Jobs a billionaire it had been 10 years since he'd been fired from Apple and the drama and turmoil at the company continued to get worse in a 1996 interview for the PBS series triumph of the nerds Jobs wounds were still apparent he destroyed everything I spent 10 years working for starting with me today in a surprising admission John Sculley looks back on the Apple board of directors decision to out jobs and hind side I think they made the wrong choice you know that they should have chosen Steve the talent that Steve has is so extraordinary we should figure out how to work with it Scully's replacement Michael Spindler was also gone and a third CEO Gil Amelio was struggling to keep the company afloat Apple computer was out of ideas and desperate after Steve left the company it lost its compass lost its mission it lost its founding spirit its products cold and stale and during that whole Microsoft called him stronger and stronger computers running Windows accounted for nearly eighty percent of the market Apple's market share did not break eleven percent and their ousted co-founder was sitting on an operating system that could save them this is why the end up going back to jobs because they wanted Next operating system it's like the Secret Service is it spring bullet into all the future products in an ironic and stunning turn of events Apple computer bought next for over 400 million dollars we're going to be building our Next generation operating system on Next technology selling Next to Apple that is genius who she judges have to say wow Gil was sort of a victim of the time in the board made the change again Steve Jobs returned to the company he helped create and became interim CEO and so then began what I think is the greatest turn around in the history of corporate after a dozen years in exile Steve Jobs returned to the company he co-founded he just sent the vacuum and moved into Philip the old juices start to flow it was his finest hour really and he hauled acid and brought things back together again around a cohesive vision because he came in as the Rainmaker I don't think he for a moment deluded himself about the pickle that he inherited we have all products nobody's buying it got declining market share we don't have anything that's really exciting and interesting our cost structure is bloated we are spending way too much money we have a whole load of deadbeats inside of our company the management isn't very good he was really realistic Jobs brought faith in his own vision which meant simplifying and cutting Apple product lines he called a big meeting in this big meeting room and he says you know what's wrong with this company and everyone's too scared to answer normal so anything goes the products suck we've got no sex in them Steve's was why we selling digital cameras and printers we're not adding anything special you can buy that a digital cameras from Canon or printers from Unit Packet so let's stop doing that let's just do a few things that we can do well the comeback included a remarkable announcement Bill Gates who had long been considered Jobs main rival would invest in apple computer Microsoft and is 250 million dollars in Apple to help save the day that must have been the low point for Apple now I haven't have a special guest with me today via satellite downlink and if we could get him up on the stage right now yeah very excited about the new release or building this is called Mac Office 98 we do expect to get it out by the end of this year for some of of the truly faithful you know it was like Luke Skywalker going to the evil empire and doing a deal with Darth Vader we've kept our marriage secret for over a decade now in an unusual appearance in the wall street journal's all things digital conference in 2007 Jobs and Gates mutual respect was a parent there were too many people at Apple and in the Apple ecosystem playing the game of for Apple to win Microsoft has to lose and it was clear that you don't have to play that game because Apple was going to be Microsoft Apple didn't have to be Microsoft Apple had to remember who Apple was because it forgotten once back at Apple Jobs characteristic flair for marketing came back in full force Can Seagull worked with jobs on a break through advertising campaign that define their new direction here's to the crazy ones The Misfits the rebels the troublemakers the round pegs in the square holes you're looking for that thing that crystallized what's different about Apple ideas are flying back and forth because the people who are crazy enough to think they can change the world once you do I think at some point the words think different appeared and suddenly they were like that's kind of magical that strikes a chord think different became the line that launched Apples rebirth she was aware of every detail I mean literally every word every image working with different companies working with no Intel dell IBM companies like that you don't get that sense I mean you know that the top guy one of those companies is not going to know about the you know the third paragraph of copy and the ads running in Newsweek that week you did one of the reasons why I thought the words were so perfect as I think you literally could have hung a sign that said think different in the garage when Wazniak and Jobs created their company it would have been appropriate then you know as it is today and I was full the bat advertising campaign really wasn't direct to the general public it was really at the people inside of Apple computer and it was think different let's not do what everybody else is doing that's not mimic Microsoft let's not chase IBM the only way we're gonna combat a special place for our company is to think different jobs was back at Apple computer but the company was still in trouble and needed a lot more than the morale boost that came with return of its founder it needed a hit product Jobs turn to industrial designer Jonathan I who in this rare interview with the BBC talked about how he redesigned what had become a boring beige box a lot of people at that point I'm were nervous around around computer and technology so clear goal was to know how we can make you know let me make the product accessible not intimidated how we can make it is so simple to use as creative director at the advertising agency Child Day Ken Segall was one of the first to see the mysterious new product we knew that something was coming that it would be very special so you know one day the team went up there and we sat in a room and it was thing sitting on the table under a gray cloth spot and you know a little introduction and here it is there was a new kind of gas from around the room because keep in mind that no computers ever look anything like that it was transparent you can see the guts of it and it looked like it came out the Jepson's or something behind that was an astounding success the thing was the biggest selling computer full time six million units sold and it really sort of set the stage for Apples come back if I'm being a hit Apple when Steve Jobs would be history they gave him enough money and enough momentum you know to start coming out with other products slowly Apple's fortunes began to change the wins at the beginning on big ones that small wins it's just at the beginning it's stopping the decline when you start going sideways as opposed to continuing the decline that's a bit of a victory in an era of product research Steve Jobs is a one-man focus group they do zero marketing 0 zip 0 there's a famous Henry Ford quote if he had asked people what they wanted he would have built them a faster horse a lot of companies creating I try to figure out what people want and then build that an Apple doesn't do that he doesn't listen discusses at all that's the last place is gonna listen to the knuckleheads I'm gonna clean what they want because I've never seen you know he's inventing this stuff before anyone seen anything like it in two thousand Jobs drop the interim title and became permanent CEO of apple computer soon after he saw the future and it was not a personal computer this is the best thing I think we've ever done in October two thousand one jobs unveiled something that even for Apple was groundbreaking the Ipod went from concept to market in about eight months but the Ipod itself was only one part of a much bigger plan I think the genius of the Ipod was Itunes and Ipod Jobs was going after a music business under siege by piracy and file sharing of the introduction of Napster and things that came after Napster is pretty much can be looked at is the tipping point when revenue started to fall Larry Ken's will and other music executives were called up to Apples Cupertino offices to negotiate terms that would define the future of the music industry the negotiation was classic Steve Jobs he simply said if I can't sell for ninety-nine cents on my store I am not selling it that's it no discussion the music industry had few other options in business you used to a lot of give and take that's not Apples way Apple's away is they get what they want it seemed like a good deal at the time until Itunes became available on Windows as well as Max the record industry then realize just who had a bigger hit complete monopoly retail online both Apple and music business if come out ahead because of Apples enter but Apple has made a whole lot more money because they're selling Hardware for hundreds of dollars in the music business is selling 99 nights on products since they were unveiled in October of 2001 over a quarter of a billion Ipods have been sold Tony Sacconaghi is senior research analyst at Sanford c Bernstein and company starting in 2003-2004 we started to see real volumes in the Ipod that was really when Wall Street the stock price started to move the company started growing again started innovating again on May fifteenth 2001 Jobs unveiled an entirely new way to bring his products to consumers and they behind the scenes for nine months you know built a series of prototypes to us until they figured out the format they wanted the Apple stores began to show staggering success we had 26 million visitors during the holiday quarter in our retail stores anything think about it this is more people than with in any state in our union but California they're unbelievable profit machines the company's product launches became huge event anticipation and speculation grew to a fever pitch with every new product much of it do to the showmanship of experience welcome to Macworld he likes being the center of attention to likes running the show he's a big rehearsal being a hippie you wouldn't guess it you would say oh he goes up and wings it forget it there is nothing win here we went into the holiday quarter with the best lineup of music players on the planet if your Apple product manager Steve is going to introduce your product the prior three months to that day your life is hell and you know it's only going to be 10 seconds but your gonna sweat blood for those 10 seconds – Ipod it's a perfect match because he's a showman who can really introduce a product and he has great products introduced you can be a great show and have a piece of crap and fail you could also have a great product and be allowed to show person and also failed he's both he's got the engineering behind him and he's got the ability to do it we believe that the personal computer is undergoing a rapid evolution to be the center of our digital lives and we have never been more excited about Jobs signature approach is known as the reality distortion field you just want to believe everything the man says it's an incredible talent he has for getting people to hear what he says and get excited about it the reality distortion field is when he's in this sort of spin golly role where he says and it only cost eighteen hundred dollars and people applauded when they get home they say yeah but the computer that I have now plus nine hundred dollars why is it good that only cost eighteen hundred dollars and were still why did I buy one on the way out you're not talking about numbers you're not talking about you know anything rational you're talking about emotion in the summer of 2004 Apple computer was thriving but its leader was not just over a month after he appeared on stage at this Apple event Job sent a shocking email to his employees he revealed he had been diagnosed with what he said was a treatable form of pancreatic cancer he wrote that he underwent successful surgery for the deadly disease and expected a full recovery when he returned to work a month later questions remained about what his mysterious illness would mean for Apples future the frightening health scare Steve Jobs was back on stage for one of the most important launches in Apple's history it was a product Apple have been secretly developing for years is a revolutionary Iphone who thought huh somebody had said to me I was going to just take over the smartphone segment and it's going to do it with a foam that you know twenty percent of time is going to drop your call and it's never gonna last the day I want to say wow you've got to be kidding me they did it there was so much buzzed-about that there was estimated to be worth 400 million dollars that's all you can read about from October to 32 January but there wasn't a goat farmer in Afghanistan that hadn't heard about the life of me I don't know no one had any idea that Apple was going to change the game in the way that it did once again with the Iphone it was far more than a film this is handheld computing in the midst of all the success jobs had to handle a federal investigation regarding irregularities in granting stock options he apologized to shareholders after an investigation found that he had been aware of backdating the options the lawsuit was settled when jobs and Apple executives agreed to a 14 million dollar settlement to apple executives were indicted but Jobs escaped unscathed then at an Iphone event in June of two thousand eight jobs appearance had dramatically changed he was noticeably thinner and frail speculation spreads that the cancer he was treated for four years earlier had returned Apple simply said his appearance was the result of a common bug in October fourteenth jobs jokingly shrugged off the rumors but then for the first time since he came back to Apple the company announced that jobs would not appear at Macworld in less than three weeks time with the mainstream media and blogosphere in a swirl about his condition jobs publicly released a letter to Apple employees that said his continued weight loss was the result of a hormone imbalance just nine days after that on January fourteenth he finally said his health problems were more complex and announce the medical leave of absence day-to-day operations were turned over to Apple chief Operating Officer Tim Cook one of the few if not the only bum rap that Apple has among investors is that they are secretive and they are not as communicative as other companies on Steve Jobs his health investors feel we own the company we ought to know if the leader of this company has a risk of not being able to continue to lead it or may only be able to leave it in diminished capacity for months later on June 20th Apple leaked the stunning news that Jobs received a liver transplant in Memphis Tennessee in September 2009 he returned in his trademark outfit to his familiar mark on stage as some of you may know about five months ago I had a liver transplant so I now have the liver of a mid twenties person who died in a car crash and was generous enough to donate their organs and I wouldn't be here without such generosity I'm vertical I’m back at Apple loving every day of it state senator Jobs has since admitted he nearly died waiting for a liver transplant them and has become a public advocate for organ donation I was almost one of the ones that died waiting for a liver in California last year I was receiving great care here at Stanford but they were simply not enough livers in California to go around not even a dreadful illness could sideline the recovering Jobs from another insanely hyped product launch in 2010 he revealed yet another device which is typically less than subtle script it's phenomenal fantastic the best advice I've ever seen and we'd like to show it to you today for the first time and we call it the Ipad the post-pc era has begun and Steve Jobs has already grabbed the lead in a sign of the shifting tension between tech giant's a fierce battle is developing between Google and Apple Google is moving into the mobile market sales of new phones with their android operating system have surged past the Iphone despite all the cut-throat competition Steve Jobs place in history is secure looking back at the 2005 Stanford graduation Jobs gave what some now considered to be one of the best commencement addresses of all time don't let the noise of others opinions drown out your own inner voice and most important have the courage to follow your heart and intuition they somehow already know what you truly want to become everything else is secondary ever a child of the 60s he signed off with words from a favorite source the whole earth catalog stay hungry stay foolish

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